MSC CRUISES - LA DOLCEVITA (CINECITTÀ)
CO-MARKETING AND ORGANISATION OF PHOTOGRAPHIC EXHIBITION DEDICATED TO THE STARS OF ITALIAN CINEMA
La Dolce Vita is an exhibition of around one hundred photographs centred
on the Golden Age of Italian Cinema between the fifties and sixties.
The brand association allied Cinecittà, the owner of the images, with cruise leader MSC Cruises.
The exhibition adorns the public areas of MSC Divina, named in honour of Sophia Loren.
The luxurious cruise ship thus brings a further touch of Italian art and style
to the Caribbean from Miami, its home port throughout 2014.
MSC CRUISES - SHIP LAUNCHES
ORGANISATION OF INAUGURAL EVENTS FOR NEW SHIPS
Christening of MSC Divina in Marseille in May 2012 and of MSC Preziosa in Genoa in March 2013.
Each of these events was attended by around 400 journalists, generating an Advertising Value
Equivalent (AVE) totalling in excess of $50 million.
MSC CRUISES
ORGANISATION OF INAUGURAL EVENTS FOR NEW SHIPS
360 degree support for the cruise company’s corporate communications, ship launches,
crisis management and brand reputation defence, including in relation to competitor events
such as the case of the Costa Concordia.
