Creation of the brands I Ragazzi del Toro, The Bull Boys and Los Chicos del Toro to support the opening of the club’s football schools in Italy, Australia, Indonesia and South America.

Salient events included:
The commemoration of the 50th anniversary of the Superga air disaster (1949), attended by the President of the Italian Senate, Nicola Mancino, and the Chairman of FIAT, Giovanni Agnelli.

A friendly between the 2008-2009 Turin team and All Stars team including Roberto Baggio, Christian Vieri,
George Weah and Zinedine Zidane amongst others.

A co-marketing initiative with the sports daily La Gazzetta dello Sport,
organiser of the Giro d’Italia cycle race.